Streaming is the new form of experiencing music, watching videos, listening to songs, podcasts and more, creating playlist and sharing favorite tracks. Since I created an inforgraphic about streaming services for one of my online classes at UCLA, I thought I share this article about the Top 10 Streaming Services By Numbers of Users, which I found super interesting. Some of the streaming services as Gaana, Aghami and NetEase I did not know of, but they have a huge number of subscribers and are popular on other continents of the world. Enjoy the info shared below!
The Top 10 Streaming Music Services By Number Of Users
by Hugh McIntyre, May 2018, www.forbes.com
Streaming owns the music industry, and now that the format has established itself as the current savior and future of the business, many competitors in the space are focused on signing up as many users as possible. Profitability is tough to come by, but the more paying customers (or at least the more people willing to listen to ads), the better, and these companies have been able to collect more listeners than all the other options out there.
Here are the 10 most popular streaming music services in the world, based on the number of users they all have. This post will be updated as frequently as is possible when new figures are confirmed.
YouTube - 1.5 billion
YouTube is far and away the most popular option in the world when it comes to streaming music. The Google-owned company itself claims that over 1.5 billion people now use the site every month, and many of them click on at least one musical option. Some would argue that YouTube is a video hosting platform and not a streaming music service, and while that’s technically correct, the site has become a powerful force in music and the top online destination for millions (if not a billion or more) people to access the tunes they love, and streams of official clips do count toward official chart numbers, so it does deserve to be included here. YouTube Red, which allows people to watch and listen free of ads on the service, has only managed to convince about 1.5 million people to become paying customers so far, and the YouTube Music app doesn't yet have public figures available.
NetEase - 400 million
Just because NetEase Music hasn’t made its way to America, that doesn’t mean it shouldn’t be included on this list. The Chinese streaming and download platform now has over 400 million users, according to a late 2017 release from the company itself, and it is surging forward at incredible speed. It will soon become the second streaming outlet to reach half a billion users.
SoundCloud - 175 million
The Berlin-based streaming giant is ahead of other options in the growing field in some ways, though it always seems to be on the brink of real trouble. With at least 175 million registered users to its credit, SoundCloud has millions more listeners than the next music-only option. Of those 175 million, very few have signed up for SoundCloud Go, the company’s premium streaming offering.
Spotify - 170 million
Perhaps the best-known player in the streaming game, Spotify changed the music industry when it finally picked up steam years ago, and it hasn’t slowed down since. In fact, the company’s user numbers continue to climb at a rate that is also increasing. According to the company, it now has 170 million users, and half of those are paying for premium access, which is a great success already, though those at the top of the company would like more.
iHeartRadio - 100 million
Radio conglomerate iHeartRadio isn’t just a powerhouse on the traditional dial, it’s also become a streaming favorite for many who love their local DJs. The entertainment titan’s streaming app and web presence attract millions of users a month, and while the company won’t disclose actual active monthly users, last year, it did confirm it had passed 100 million registered users. How many of those are listening in regularly isn’t clear, but 100 million sign-ups is still impressive.
Pandora - 74 million
While it may have been one of the first names to make it big in streaming music, Pandora’s user numbers have been dipping lately, and it’s unclear if they will bounce back or not. In late 2017, the U.S.-based firm claimed just under 74 million global users. That figure is just about half of what Spotify has collected, but it’s noteworthy considering that due to laws and regulations, Pandora currently only operates in a handful of countries. If it was truly global, that sum would likely be much, much higher.
Gaana - 50 million
The Indian streaming platform which was created by media conglomerate Times Internet of the same country isn't well-known outside of the Asian nation's borders, but India is massive, and there are plenty of people willing to pay for the music they love. Back in November of 2017, Gaana quietly passed 50 million users, an important milestone that many streaming companies will never reach.
Apple Music - 50 million
Anghami - 33 million
Anghami has made its name as the most successful region-specific streaming music platform in Northern Africa and the Middle East, where many other companies hadn’t spent time developing until only recently, if they have at all. For years now, the service has been collecting users through smart marketing and partnerships with mobile firms, and those efforts has helped the expanding platform collect 33 million users.
Deezer - 14 million
A recent count put the France-based streaming service at 14 million users (according to a representative for the company), and interestingly, while there are ways to listen for free, the majority of those millions are willing to pay for the privilege. 9 million people pay for the better option, and while those numbers aren’t climbing nearly as quickly as other brands on this list, Deezer can still be called a successful business.